Team
Product Design: Lee Jones, Abby Mills
Content Design: Emily Shields, Misti Pinter
User Research: Denise Sauertig
Designs for some pages in Privacy Center
Before 2022, people turn to Google searches and other methods outside of Meta to understand and address their privacy concerns. This can lead users to less reliable sites for information about their issues, in some cases. Privacy Center is a situation-based solution that allows users to learn and manage their privacy across the Meta family of apps.
Product Design: Lee Jones, Abby Mills
Content Design: Emily Shields, Misti Pinter
User Research: Denise Sauertig
Help people quickly understand a concern, know if it applies to them, and see what to do about it, building trust in Meta's practices along the way.
Meta's privacy story was fragmented across isolated settings, consent flows, and policies, pushing people to Google and blog posts to piece together how to control their experience.
5 core privacy concerns emerged from this research:
“My account was hacked. What can I do?”
“I’m unsure who can actually see my content.”
“Is Meta listening to my conversations?”
“How is my information used by the app?”
“I’m freaked out by a creepy ad I saw, and I don’t know what to do.”
In the design, we structured the page with 3 key points:
Metrics showed clear success compared to pre-Privacy Center, with measurable gains in task completion. Also, the patterns developed scaled beyond the five initial topics to include education for teens and other subjects.
