Mission Statement

Black Root’s mission is to champion employees and customers from the african diaspora to enhance Ancestry's business through recruitment, employee engagement, community partnership and customer experience.

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Design Objective

Objective: Create a branding that embodies the organization’s name while harkening to the African diaspora.

Designers: Lee S. Jones & Esmerly Simé Segura

Concept

Spacing




Contrast

Color Palette

BOLD
R:194 G:65 B:56
GROWTH
R:156 G:191 B:60
Imaginative
R:101 G:86 B:134
Strength
R:72 G:155 B:155
Friendly
R:247 G:143 B:30
Positivity
R:255 G:205 B:4

Applications

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